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Trait deep dive
Persuasion
Your instinct and ease for changing other people's minds.
What this trait actually measures
Persuasion is the comfortable use of influence — pitching, framing, negotiating. High scorers can move a room. Low scorers prefer to let the work or the data speak.
What the score band tells you
High
You frame, you pitch, you negotiate — and you enjoy it.
Mid
You can persuade when you have to but prefer crisp facts.
Low
You'd rather build the case in the artefact than carry it in the conversation.
Signs you're high on Persuasion
- You enjoy negotiating
- You think in narrative arcs
Signs you're low on Persuasion
- You let the work speak
- Pitching feels uncomfortable
If you score high, lean into…
- Sales
- Marketing
- Founding
- Politics
If you score low, lean into…
- Engineering
- Research
- Audit
Growth moves either way
- If high, separate persuasion from honesty — your strength can run away with you
- If low, learn one persuasion framework — it's not optional for senior roles
Roles where this trait thrives
AEFounderMarketerPoliticianPure researcher (if very high)
Related traits to read next
The score-band map
0–30
Show, don't pitch
You let the work carry the argument.
30–60
Selective pitcher
You can pitch when the moment calls for it.
60–100
Natural mover
Influence is one of your native tongues.